Programmatic SEO in the agentic era

Discover how to generate 1300 targeted SEO pages for local markets without a dev team or ad spend, and see them rank, drive traffic, and even appear in ChatGPT search.

Claude Code Google Search Console Bing Webmaster Tools PostHog ChatGPT

Overview

WeGravel is a bulk construction materials marketplace in the US. We built a programmatic SEO engine: 1300 pages generated — every material × city combination in Florida — no dev team, no ad spend. I’ll show the live pages ranking, the real Search Console curves (impressions and clicks climbing), the generation workflow, and the surprise: our pages showing up in ChatGPT search. All production. Real traffic, real leads, real customers.

Links

https://www.wegravel.com/
WeGravel.com automates Florida aggregate dispatching via ZIP-based e-commerce.
https://www.wegravel.com/states/florida
WeGravel.com coordinates aggregate, soil, and sand delivery across Florida.

Tech stack

Claude Code

Anthropic's agentic coding tool: Unleash Claude's raw power directly in your terminal or IDE to turn complex, hours-long workflows into a single command.

Claude Code is Anthropic’s powerful agentic coding assistant, designed for high-velocity development. It operates natively within your terminal, IDE (VS Code, JetBrains), or via a web interface, allowing you to delegate complex tasks like feature building, bug fixing, and codebase navigation. The agent plans, edits files, executes commands, and creates commits, maintaining awareness of your entire project structure. Internally, Anthropic engineers using Claude Code reported a 67% increase in productivity, demonstrating its capacity to deliver significant gains for Pro and Max plan users.

https://claude.com/code

View projects
Google Search Console

Google Search Console is a free web service that monitors, troubleshoots, and optimizes your website's visibility and performance in Google Search results.

Google Search Console provides the direct data you need to understand how Googlebot crawls and indexes your site. By tracking key metrics like impressions, clicks, and average search position, the platform reveals exactly which queries drive your organic traffic. You can submit XML sitemaps, inspect individual URLs for rendering issues, and receive instant alerts on critical errors (such as mobile usability problems or security threats) to keep your search presence optimized.

https://search.google.com/search-console/about

View projects
Bing Webmaster Tools

Bing Webmaster Tools is a free service from Microsoft that helps website owners monitor, optimize, and troubleshoot their site's visibility and performance in Bing search results.

Bing Webmaster Tools provides a comprehensive suite of free diagnostic and reporting resources designed to optimize your website's performance in Bing search results. By verifying site ownership (or importing verified properties directly from Google Search Console), you gain access to critical search analytics, backlink profiles, and crawl error diagnostics. The platform enables direct indexing via URL submission (up to 10,000 links daily) and features built-in tools for keyword research, SEO site scans, and crawl rate control to keep your technical SEO sharp and your server load balanced.

https://www.bing.com/webmasters

View projects
PostHog

PostHog is the all-in-one, open-source platform for product engineers: analyze, test, observe, and deploy features from a single stack.

PostHog delivers a comprehensive developer platform, eliminating tool sprawl for product teams. It bundles critical tools like Product Analytics, Session Replay, Feature Flags, and A/B Testing into a single, cohesive system. Engineers gain a single source of truth for customer data, allowing them to debug code, ship features faster, and understand user behavior without complex integrations. The platform is open-source, offers a generous free tier, and is trusted by over 190,000 teams (as of 2024) for its transparent, usage-based pricing model.

https://posthog.com/

View projects
ChatGPT

OpenAI's Generative Pre-trained Transformer (GPT) model: a conversational AI chatbot for instant text generation, coding assistance, and complex problem-solving.

Launched by OpenAI in November 2022, ChatGPT is a state-of-the-art conversational AI, built on the Generative Pre-trained Transformer (GPT) architecture (e.g., GPT-4). The system is fine-tuned using Reinforcement Learning from Human Feedback (RLHF) to produce human-like dialogue, admit mistakes, and reject inappropriate requests. Users leverage the chatbot to execute diverse tasks: generating code snippets, drafting professional emails, summarizing technical documents, and even creating original images via DALL-E integration. It functions as a powerful, multi-purpose tool for rapid content creation and information retrieval.

https://chatgpt.com

View projects

Programmatic SEO in the agentic era

Related talks